WallSync takes the $5,000 prize ahead of September launch


Collaborative teams use thousands of Post-It notes, but hours are lost transferring those notes into digital tools that teams use every day.


That’s the problem brothers and co-founders Geoff and Alex Bullen (pictured above) set out to fix with their augmented reality app, WallSync, which scans Post-It notes directly into project management tools.


After spending three months in the UTS Hatchery+ accelerator program, Geoff and Alex, along with nine other teams, presented to the Demo Day judging panel consisting of:
  • Phil Morle, deep tech VC, Main Sequence Ventures (CSIRO Innovation Fund)
  • Catherine Eibner, General Manager, Startups, Blue Chilli
  • Andrew Maloney, Founder, Flatmates.com.au and StudentVIP.com.au
  • Vicky Lay, Managing Director, Artesian Ventures
WallSync impressed with its simplicity, sophistication and strategy. The venture is set to launch as an Innovation Partner at the Atlassian Global Summit in San Jose on September 26.


This isn’t the Bullen brothers’ first start up – they also co-founded software company Centrum, which they sold in 2014.


Geoff, who is completing a UTS Master of Business Administration in Entrepreneurship (MBAe), said: “The Hatchery+ team have given us amazing support and our other fellow startups have also given us lots of advice.


“We want to make technology a help, not a hindrance when groups of people are collaborating. We have some exciting ideas about making human computer interactions more powerful. Watch this space.”


Judge Andrew Maloney commented: “The Demo Day presentations were of a phenomenally high quality. We felt WallSync targets a very specific market, with a clear need, and a solution with global potential. I’ll be following their journey with a lot of interest.”


The $3,000 prize for second place was awarded to COU | TECH, founded by UTS MBAe student and fashion designer Peta Portelli, which allows professional women who wear orthotics to customise a stylish shoe design.


$1,000 was also awarded to Tuna Solutions, a centralised online tuna marketplace, founded by fisherman and former Sydney Fish Market auctioneer Thomas de Kock, and former tax and recruitment consultant Xixiang Ngan, a UTS Master of Professional Accounting graduate.


The audience also had their say, voting money saving app Carrots Money the winner of the $1,000 People’s Choice prize. Co-founded by UTS graduate Sarah Nguyen, alongside Jacqui Park and Simon Warner, Carrots Money, uses behavioural change to build smarter money habits.


Professor Glenn Wightwick, Deputy Vice Chancellor (Research), also commented: “Entrepreneurship is a path many graduates are choosing, with employers increasingly looking favourably upon those with innovative mindsets. It is these shifts that have encouraged the development and creation of UTS’ unique curricular and extracurricular activities to support entrepreneurship, like Hatchery+.


“It pleases me to see that in this year’s cohort, we had a variety of teams tackling important issues, from sustainability and education to social enterprise.


“I would like to congratulate WallSync in particular, and I look forward to seeing where everyone’s ideas, ventures and passions take them. I wish our whole cohort every success.”


Also presenting on Demo Day were:
  • Akili, by Fabiana Alvarez. A social venture designed to connect artisans in developing countries to global markets.
  • Open Visa, by Elle Fleming, Cory Mayfield, Yuxin Kwan and Teresa Nguyen. Removes the duplication and double handling of the visa application process, reducing errors, saving time and money.
  • SkilledSmart, money school for adults, by Paridhi Jain.
  • Buzzbox, simplifying business gifting, by John Phung, Boris Poletan and Ashley Cheuk.
  • SIRK, by Isabella Shields. An innovative teaching solution for sailing instructors to take the complexity out of the sport.
  • Pro Feed, by Samuel Walsh, Thomas Hart, George El Boustani. Connects fitness influencers to fans through personal daily workout feeds.
The Hatchery+ accelerator supports early stage ventures founded or co-founded by UTS students or alumni. It provides teams with $2,000 seed funding, coworking space and mentors and advisors. Of the 15 Hatchery+ groups that participated last year, 13 are still active, and together have:
  • Raised close to $1.8 million in funding
  • Generated approximately $1.31m in revenue
  • Created 67 employee and internship positions.